You can tailor your content directly to the audience, and a responsive design ensures that your CTA button is always visible on any device. Because Sponsored InMail only delivers to active LinkedIn members, there is no need to worry about messages bouncing or landing in abandoned inboxes.
Use this feature for sending personalized messages to highly targeted recipients. Learn more about LinkedIn Sponsored Content Sponsored InMail
See how a tailored Sponsored Content campaign led to LinkedIn becoming Percolate’s top generator of leads from downloaded content, and how Percolate saw a 3X increase in Company Page followers. What You Can Achieve with Sponsored Content Generating more engagements with prospects.Increasing qualified traffic to posts or pages.Generating leads seamlessly with pre-filled Lead Gen Forms.Raising awareness of company events or initiatives.You can think of them as promoted posts, as they are essentially amplified versions of the links, media, or messaging you would normally share through your Company Page.ĭisplay Image: 200px or more (1200圆27 recommended) These native advertisements live directly within the LinkedIn feed, appearing alongside content LinkedIn members curate for themselves. This rundown provides everything you need to know when it comes to choosing the right self-service ad in Campaign Manager. Here we will break down the distinctions between different LinkedIn ad formats, and explain why certain options will work better than others for specific purposes. It will walk you through the fundamentals of setup, targeting, budgeting, executing, and optimizing. The Basics of LinkedIn Adsįor a primer on the topic, check out our step-by-step guide on how to advertise on LinkedIn. With this information in hand, you will be ready to achieve stellar results and get the most out of your ad spend. Good idea! The platform offers unsurpassed targeting tools and a professionally oriented audience, more than 500 million members strong.īut first, we need to gain a firm grasp of the different types of LinkedIn ads, and how they align with varying business objectives.
So you’re thinking about running an ad on LinkedIn.
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